How To Use Attraction Marketing To Find Your Best Prospects Now Posted By : Fontella Williams
July 26th, 2010
Every networker with any length of time in network marketing has heard the term of attraction marketing and if you’ve heard it, but you’re not using it, then shame on you! What I’ve found is though several have heard the term, few actually understand attraction marketing and how it works with “finding” the elite leads to acquire your products and join your organization.
In its simplest form, the idea of attraction marketing is YOU; branding YOU, Inc. You’re branding and promoting yourself, not your business or network marketing business. You see, you don’t “find” prospects with attraction marketing, they find you.
Now, why wouldn’t I sale my opportunity first? Isn’t that the goal, to getsomeone to join my business?
NEGATIVE!
And here’s why. Your best prospects are in a targeted market and that market is other networkers. They could’ve been in network marketing previously, are currently involved or seeking information regarding it now.
Why target other marketers?
* Network marketers believe in the concept already. They don’t need to be sold like your relatives and friends.
* Serious network marketers invest in themselves.
* Serious network marketers want success.
* Serious network marketers are happy and willing to purchase whatever will help them to succeed.
Ok, you and this attraction marketing thing still don’t make sense. What in the world would I market to other network marketers who are probably in a company already and won’t join me anyway?
Great question!
Permit me to reply with a question; what does every marketer require help with? Recruiting customers and prospects, right? Right!
Well, market the solution to their problems using an attraction marketing system
You need to market two things:
1. You, Inc., since people don’t join businesses, they join people.
2. Your attraction marketing system because people want answers!
Then you offer your opportunity as a solution for the issues they’re facing in the industry or their specific company. After and only after you share the “How”, do you market the “Who, What, When, Where and Why” of your business.
This is completely opposite of how the run of the mill networker operates and the usual networker is BROKE, BUSTED and DISGUSTED because they’re still holding onto the archaic ways of network marketing and those ways are DEAD!
The key components of attraction marketing are:
1. You, Inc. and the value you bring to others – By constantly learning and possessing a valuable skill set to offer, having access to tools, systems, and mentorship, you are seen as a leader and leaders are desirable to other hopeful networkers, hence “attraction marketing”.
You have value to give and you give devoid of need. You give leadership by sharing your knowledge with others and pointing them to systems and teaching where they can also expand and duplicate success.
2. Lead Capture page – A high-converting web site that offers a convincing offer (free information, video, training, etc) in exchange for the prospect’s contact information.
3. Auto-responder – Email service that allows you to deliver designed and targeted follow up messages to your prospects to nurture your relationship, give valuable information that educates, sells your product, service or system all on atutopilot.
4. A Funded Proposal –A funded proposal is simply the art and science of offering a low priced information product targeted to your niche market that provides value to your prospect. Customarily in the form of a training course or ebook which provides a quick, high converting retail sale for you so you can monetize your list building. Doing this, you receive ongoing cash and you’re getting paid off your prospects come on board with your primary company.
5. Affiliate Marketing – Additional services and products you can offer for long-term sales. Will you say more money, more money, more money? Keep in mind, some of these people didn’t join your business opportunity, nevertheless you’re still making a profit off of them.
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Attraction marketing is a powerful way to optimize and leverage your home based business. It will no doubt explode any business. If you want your very own attraction marketing system, fully customized to BRAND YOU, go here NOW ! OR you can continue to R.I.P. with the other average marketers.
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